"Most comics fans dig superheroes and they're making a big mistake because super-heroes may be the glamor titles but they ain't what pays the freight. Next time you're in a store selling comics, watch what sells most consistently. Not the Long Underwear Laddies. It's Romance, Love and Marriage that keeps the cash register ringing. Westerns sell consistently year in and year out. And the War books always have a market. The Super heroes were big for awhile but they're simmering down, going, going, gone to Valhalla...where, we may add, we wish them well." Sal Gentile, Charlton comic editor around 1969 !
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